About Us

Floor Authority is the leading flooring retailer in Myrtle Beach, offering a wide selection of high-quality tiles, hardwood, vinyl, and carpet. With expert guidance and personalized service, we help customers find the perfect flooring solutions for their homes and businesses.

Our Vision

To become the leading innovator in the flooring industry by revolutionizing the customer experience through innovative technology, exceptional installations delivered by passionate flooring experts and fostering a thriving company culture that empowers our team and fuels our growth.

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Our Mission

At Floor Authority, we empower seamless flooring experiences through innovative technology, expert installations, and a rewarding work environment for our employees.

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Our Values

  • Customer-Centric: We transform homes with beautiful floors, exceptional service, and a commitment to customer satisfaction.
  • Technology-Driven: We revolutionize the flooring industry with user-friendly technology, expert craftsmanship, and a culture of innovation.
  • Employee-Focused: We build dream floors and careers through innovative tools, masterful installations, and a supportive team environment.
“I believe that flooring is more than just a surface—it's the foundation of your home’s character. We're committed to offering not only the best products but also expert advice and personalized service, ensuring every customer feels confident in their choices and inspired by the possibilities.”

Robert Bayles - CEO, Founder at Floor Authority

5 out of 5

Company History

Founded in 2010 as Four Seasons Flooring in Myrtle Beach, Floor Authority began through the collaboration of four business partners, each with over three decades of experience in the flooring industry. After the initial years of establishment, driven by his aspiration to scale the business further, RT Bayles acquired full ownership of the company. RT brought with him an engineering background and a fervor for innovation. Under his leadership, Floor Authority has risen as the leading flooring provider in Myrtle Beach. 

In 2012, the company expanded by opening a second, significantly larger showroom in North Myrtle Beach, doubling in size. This strategic growth enabled Floor Authority to become a dominant force in the flooring market across the Grand Strand. 

During the same period, Floor Authority has established itself as the go-to provider for new construction homes. The company’s success is rooted in its exceptional installation team and comprehensive project management, which have proven invaluable to its building partners. 

RT’s vision for growth was unwavering, culminating in 2019 with the opening of one of the largest flooring showrooms along the Carolina Coast. This location was thoughtfully designed to enhance the shopping experience and serve as the company headquarters. 

In August 2020, to better position the company for growth, Four Seasons Flooring rebranded as Floor Authority. This name change marked a milestone in the company’s journey, aligning with its plans for expansion and continued leadership.  

In 2023, Jim Higgins was appointed as the VP of Operations and Tyler Quin as the VP of Revenue.  Under their leadership, Floor Authority expanded into Charleston, SC, and Wilmington, NC. These new locations have enabled the company to tap into new markets and expanding their service areas to include the dynamic regions of North & South Carolina.

Meet The Team

Executives

Robert Bayles

CEO

Liz Holland

Vice President

Jimmy Higgins

Vice President of Operations

Tyler Quin

Vice President of Revenue

Elke Jager

Controller

Finn

Director of Company Vibes

Myrtle Beach Team

Serena Bethle

Brand Manager

Tama Mock

Purchasing Agent

Angela Holland

Purchasing Coordinator

Annabelle Nguyen

Project Coordinator

Angie Higgins

Project Coordinator

Allison Phillips

Sales Manager / Interior Designer

Lindsay Lang

Sales Associate / Interior Designer

Kyle Rice

Pro Club Manager

Gary Amey

Pro Club Associate

Susie Wice

Recptionist

Kyle Anderson

Sales Account Manager - New Home Construction

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Brandi Starbuck

Sales Account Manager - Property Management

Ray Stubbert

Market Operations Manager

Cameron Embry

Field Manager

Andy Hand

Field Manager

Dustin Venable

Senior Field Manager

Travis Owens

Warehouse Manager

John Devilbiss

Warehouse Tech

Charleston Team

Chad Martin

Senior Field Manager

Jose Maya

Marketing Operations Manager

Shawn Lake

Warehouse Manager

Wilmington Team

Neil Frazier

Marketing Operations Manager